ISV Partnership Management

Maximise your Microsoft partnership value. We handle Partner Center navigation, Marketplace optimisation, co-sell programmes, and incentive claiming so you can focus on building your software.

The ISV Partnership Challenge

As an ISV, you know your Microsoft partnership has value — but accessing that value is complex. Partner Center is overwhelming. Co-sell programmes seem out of reach. Incentives go unclaimed. You need expert guidance to navigate the complexity and maximise your partnership value.

Microsoft sellers scroll past your name like you don't exist — you're invisible despite doing everything right
Partner Center feels like a maze with no clear path forward
You're eligible for benefits but don't know how to access them
Co-sell programmes seem reserved for enterprise ISVs
Your value proposition isn't landing where it matters
Incentives and rebates go unclaimed because the process is unclear
Partnership tier advancement feels impossible
You don't have time to manage your partnership effectively

What We Provide

Comprehensive partnership management designed specifically for ISVs. We help you navigate complexity, access programmes, and maximise value.

Messaging & Value Proposition Alignment

Craft clear, compelling messages that resonate with Microsoft sellers. We help you align your value proposition with Microsoft's priorities so your story lands where it matters and you become visible to the right people.

Microsoft Seller Relationship Building

Build strategic relationships with the right Microsoft people. We help you identify key contacts, craft outreach that gets responses, and establish connections that lead to real opportunities and co-sell deals.

Pipeline Development & Predictability

Build structured, repeatable processes for consistent co-sell opportunities. We help you create predictable pipeline momentum through systematic Microsoft engagement and relationship management.

Partner Center Navigation & Optimisation

We help you navigate Partner Center efficiently, optimise your partner profile, and ensure you're taking advantage of all available tools, resources, and programmes. No more getting lost in the complexity.

Marketplace Listing Setup & Management

Get your software listed on Microsoft Marketplace faster. We handle the setup process, optimise your listing for discoverability, and manage your Marketplace presence ongoing to maximise visibility and sales.

Co-Sell Program Enrollment & Management

Access Microsoft's co-sell programmes and maximise opportunities. We help you enrol, qualify deals, submit opportunities, and use Microsoft's sales network to accelerate revenue and close deals faster.

Incentive Identification & Claiming

We identify all incentives, rebates, and benefits you're eligible for and help you claim them. Most ISVs discover significant unclaimed incentives in their first assessment — often R50k+ in value.

Partnership Tier Advancement

Strategic guidance to advance from Silver to Gold (or higher). We help you understand requirements, track your progress, plan your advancement path, and execute the steps needed to reach the next tier.

Ongoing Partnership Health Monitoring

Regular reviews to ensure your partnership stays optimised. We monitor for new opportunities, track your tier status, identify programme changes, and proactively find ways to maximise your partnership value.

Training & Enablement

Quarterly training sessions to help your team understand and use partnership benefits. We teach you how to use Partner Center effectively, identify opportunities, and maximise your partnership independently.

Partnership Reporting & Analytics

Monthly reports showing your partnership health, opportunities identified, incentives claimed, tier progress, and recommendations for improvement. Clear visibility into your partnership ROI.

Service Tiers

Start with an assessment to discover opportunities, then choose ongoing management to maximise your partnership long-term.

Partnership Assessment

R3,500 (One-time)

Perfect starting point for ISVs who want to understand their current partnership status and identify opportunities. Most clients discover 3-5 significant opportunities they didn't know existed.

What's Included:

  • Comprehensive partnership audit
  • Partner Center profile review
  • Eligibility assessment for all programmes
  • Identification of missed opportunities
  • Incentive eligibility review
  • Tier advancement analysis

Deliverables:

  • Written assessment report (15-20 pages)
  • Action plan with prioritised recommendations
  • 1-hour consultation to review findings
  • 30-day email support for questions

Most clients choose ongoing Partnership Management after seeing the value in their assessment. We can discuss this during your consultation.

Get Your Assessment
Most Popular

Partnership Management

R5,500/month

Ongoing partnership optimisation and management to maximise your Microsoft relationship. Perfect for ISVs who want to focus on building software while we handle partnership complexity.

Monthly Services:

  • Monthly check-in call with your consultant
  • Partnership health monitoring
  • Incentive opportunity identification
  • Co-sell opportunity tracking
  • Monthly partnership report

Quarterly Services:

  • Comprehensive partnership health review
  • Partner Center optimisation audit
  • Training session for your team
  • Tier advancement progress review
  • Strategic partnership planning

Partnership Management Plus

R8,500/month

Comprehensive partnership management with dedicated consultant and priority support. Ideal for ISVs who want maximum partnership value and hands-on guidance.

Everything in Partnership Management, plus:

  • Dedicated partnership consultant (assigned to you)
  • Weekly check-in calls
  • Marketplace listing management
  • Priority support (same-day response)
  • Custom reporting & analytics

Additional Benefits:

  • Strategic partnership planning sessions
  • Direct access to consultant via phone/email
  • Proactive opportunity identification
  • Custom partnership roadmap
  • Quarterly business reviews with leadership

Why We're Different

Built for Mid-Market ISVs

We understand the unique challenges mid-market ISVs face. Our services are designed specifically for this market segment, with practical guidance and SMB-friendly pricing.

SMB-Friendly Pricing

No enterprise-level fees. Our pricing is accessible for growing ISVs who want enterprise-level partnership benefits without the enterprise cost.

Practical, Actionable Guidance

We don't just point you to documentation. We provide hands-on help, training, and ongoing support to ensure you actually maximise your partnership.

Ongoing Support

Partnership optimisation isn't a one-time thing. We provide ongoing management to ensure your partnership continues to deliver value long-term.

Local South African Expertise

South African owned and operated. We understand local business challenges while maintaining deep Microsoft partnership knowledge.

Ready to Maximise Your Microsoft Partnership?

Get Your Partnership Assessment
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